Your Imagination Matters More Than You Know

If creativity is imagination in action, then there is no creativity without imagination. To determine which ideas have value, you first must proliferate diverse ideas. This is why most tests of creativity measure divergent thinking: the generation of many possible solutions as opposed to convergent thinking: the determination of the best possible solution. For example, the classic question “HowContinue reading “Your Imagination Matters More Than You Know”

When is Creativity?

To begin a newsletter reimagining the context of creativity, it feels pertinent to answer the question: What is creativity? Each of you come with your own understanding, assumptions and associations. How might we find a definition expansive enough to hold us all? Those who study creativity use the following definition: Creativity is a new combination of thoughtContinue reading “When is Creativity?”